William Fox
Eat Like YOU Mean It book cover
The nutrition book

Eat Like YOU Mean It

The food half of the rebuild.

Nobody on a job site talks about nutrition — you eat what's fast and get back to work. After a health setback in his mid-thirties, Fox had to learn food from scratch, testing everything on the only laboratory he had: his own body. This is what he found, written for the construction-worker version of himself fifteen years ago.

This book is for you if…

  • You've fuelled the work on whatever was fast. Coffee to start, something quick at noon, something on the way home — for years, without thinking about it.
  • The body produced, so the food seemed fine. That was the logic. In midlife the body stops forgiving it, and the bill starts arriving.
  • You're carrying a low fire you've stopped noticing. The kind of everyday inflammation a lot of working bodies have lived with so long it just feels normal.
  • You're suspicious of diet culture. You don't want a cleanse, a philosophy, or a lecture. You want to know what actually works and why.

What's inside

The book starts with what food does inside you, clears out the marketing, then gets practical about eating inside a real working life.

  • What food actually does — inside the body, past the packaging and the marketing claims.
  • What the food industry sold you — and how to read a label without disappearing down a rabbit hole.
  • Protein and real macros — the practical version, without the noise or the supplement pitch.
  • The gut and inflammation — the two things quietly running how you feel most days.
  • Eating inside a real working life — budget, time, the truck, the job site, the end of a twelve-hour day.
  • Structure over willpower — why habits hold up when discipline runs out.

The through-line: plant-forward, whole-food eating is the strongest single lever a working person can pull. Not a diet. Not a cure. A way of eating that makes the body responsive — sometimes deeply.

“The body produced, so the food was working. That was the logic. That was also wrong.”
The companion book

The training half of the rebuild

Food is one half. How the body moves and holds up is the other. Strength Mind Body covers the training side that this book deliberately leaves alone — so each one can go deep without watering down the other.

Strength Mind Body book cover

Strength Mind Body

Two decades of hard labour built a body Fox mistook for a healthy one — until it gave out. Mobility, movement, the main lifts, and building a routine that holds, for people who were never taught to train.

The author

About William Fox

William Fox is a general contractor by trade. He started his first business at twenty with a set of tools and a used car, and he has spent the years since building, losing, and rebuilding — houses, businesses, and himself.

He is a self-published author. The books came out of his own life rather than a classroom or a credential: what he learned about health, mindset, and staying standing when things fall apart. He writes plainly because that's how he thinks, and he only writes about what he has actually lived.

He still works. He still builds. The writing happens alongside the work, not instead of it.

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